Marlene
Klotz
Biography
I am Marlene Klotz, a Business Developer with extensive experience in project, innovation, and startup management. Deeply embedded in the startup scene, I specialize in building businesses from scratch using structured and focused approaches.
Personal info:
My specializations:
Education
Free University of Bolzano (unibz)
Masters in Entrepreneurship and Innovation
Elevating my expertise in building a business from scratch by understanding and leveraging a growth mindset. Deeping my understanding of methods, approaches and hands on tools for start-ups.
Leopold Franzens Universität Innsbruck
Bachelor in Economics and Management
The fundamentals of economics.
Work experience
The boundaries of our reality are set by the limits of our imagination.
02
05
Visiting Scholar
Research and Project Manager
Co-Founder
Co-Founder
My Approach
Lean Start-up approach
I use the application of the lean startup approach to help you build your business. This means a focus on rapid experimentation, validated learning, and customer feedback to ensure your business idea not only survives but thrives. This process is designed to minimize risks and maximize growth, delivering a product that perfectly fits market needs. Created to adapt, evolve, and succeed in today’s dynamic environment!
Test, test, test!
As my client, you can expect comprehensive support in testing your ideas, strategies, and products. I employ a rigorous validation process to ensure your concepts are viable and market-ready. Through targeted experiments, customer feedback, and iterative improvements, I can help you refine your offerings to perfection. Created to reduce uncertainty and drive success, this approach ensures that every step you take is backed by solid data and strategic insights, making your journey to market smoother and more effective.
Flexibility vs. Strategy
Crafting a robust business strategy in both marketing and finance is as important as staying flexible. Collaborating closely with my partners, we ensure that every aspect of your strategy is meticulousaly planned and executed. From identifying target markets and crafting compelling marketing campaigns to optimizing financial plans and supporting you in securing funding, we’ve got you covered. I will also mentor you in handling the uncertainties of a startup, helping you stay calm and adapt your strategy to evolving challenges and changes. Together, we’ll navigate the unpredictability of the market and ensure your business remains resilient and agile.